Adar Cohen & Associates

Facilitator & Mediator

Adar has worked as a facilitator and mediator with gangs and police in Chicago, with warring factions in Northern Ireland, and with corporate executives. He believes having the courage to engage in the toughest conversations can reshape personal lives, workplaces, and society. We designed his website and worked collaboratively to create his tagline, “Guiding big conversations,” and his elevator pitch, “Big conversations create the future. What’s your big conversation?”

As a nod to his heritage, Adar wanted his branding to embrace his love of oriental rug design, which he and his family made by hand. The challenge was to use ornament as inspiration, while making it fresh, contemporary, and relevant.

We arrived on the idea of constructing ornamental graphics (and a logo) through typography. His wordmark logo, a simple AC comprised of a backslash, two periods, and a parenthesis, conveys the role that conversation plays in his work. The mandala, and its graphic variations, complements the logo and suggests that greater impact and results can be achieved by coming together purposefully.

We carried this visual language—ornament comprised of punctuation symbols—throughout his website giving his brand a unique but unified look.